eBook landing page for marketing business

eBook landing page for marketing business

While you have come to this page it is important that at the end of this information you get to learn the basic and meaningful idea behind an effective ebook landing page.

And the objectives of this post is that readers are taken through on knowing;

• What is the meaning of an ebook landing page;

• Why an ebook marketer, retailer or business needs ebook landing page;

• How to create an effective ebook landing page?

What is the meaning of an ebook landing page?  

A landing page first is a website that contains information, majorly meant for the purpose of converting traffic or visitor(s) into lead(s) that gets to perform certain action on given the site; such as reading through the page and taking up the needful actions as downloading of ebook, providing one’s email address to get notification, filling surveys/questionnaires or even get to buy a product such as ebook from a page called landing page. 

Now, an ebook landing page is a dedicated page on a website (single page mostly) or blog that a business or an online marketer uses to promote its ebook product; here it is called ebook landing page because that web page is purposely meant to sell or promote an ebook. 

An ebook landing page does not necessarily mean that it is designed or meant to sell books on it, it may also mean that the page is meant for the website owners to attract more leads to their products or other non-eBook products (physical or digital) via making their visitors to download their ebook that contains major information and guide to their product(s) and could also be for exchange of email address or other info for an ebook. 

Why an ebook marketer, retailer or business needs ebook landing page;

One of the best tactics to effective branding of products and businesses online is by having the ideal information to solutions/gratifications of customers or visiting traffic to your shop, business and network which is done by essentially providing ebooks with central information to access your product, retaining your customers and get expanding your business overtime. And that can effectively be achieved with an ebook landing page with effective marketing content and practice. 

An effectively done ebook landing page should immediately catch the attention of a searcher or visitor with an effective headline tags that could convince to give attention to it. It should be made as minimal and catchy as possible so as to make you look professional in what you are trying to pass across with your information. 

EBooks today are number one go to useful and detailed information on anything you may think of in marketing wide your product because, people believe that ebooks have more hidden information than those of blogs and websites. If at all you need more detailed information on anything, it is always made hidden in the books, and this gives that much ample opportunity for any product marketers or ebook authors, or businesses having websites with landing page to know how to lure many potential customers to their products/businesses, telling and promising them that they will get more ideal or secretive information from the ebook provided on their landing pages. 

Therefore, the knowledge in building an effective landing page for your business is the force to get more potential customers to breaking through the doors to your business space if you get the logic right. It is simple! 

Whatever business niche you may be into online or offline, your landing page layout must be simple, cute and professional, and effectively making things easy for your visitors to take necessary action without eating much into their time and with the ebook as a lead magnet that attracted them to download for an exchange of personal info – which must carry genuine information that will be useful and without a “no” in converting them as your lead to (other) paid products you are marketing.

How to create an effective ebook landing page? 

To help simplify the journey of getting to adding a page to your website and, or coding it to have great ebook landing page – there are loads of template for creating effectively working landing page for this purpose. Each of them has a fully customizable features for a landing page meant for you to add the headline tag, description text or tag and form fields in helping them entering their info/data. Please, for more information about that simply read up more. 

Steps to follow:

• Communicate the value for people to download:

Of all that have been mentioned above, your landing page that you try to make effort in sending visitors to must not be too generic but should ideally communicate the essence why you want people to download your ebook. And while improving on the key notes of your landing page you can encourage more effective downloads that can convert to more leads.

 

• Write or use a single, clear CTA:

Don’t be confused about what you need them to do when they hit your page, as you need to use a watered-down, single, clear and straightforward call to action (CTA). 

Many online marketers however lose out marginally in converting more leads because their landing page is not simple and that explicit enough for clearer understanding of an average potential visitor – and while it has become tradition for many marketers by overloading first timers to an ebook landing page with inexact information to submit, hence wasting much of their time and make them fizzle out interest. 

So the best and effective practice is to write out your information in a clear and simple form as possible and which easily pass across the most necessary info of a one touch call-to-action that creates an unforgettable memory that they’d visited your landing page to download (something worthwhile) your valued ebook or digital products. 

Moreso, no clutters of information should be left around your ebook landing page; it should be straightforward for what purpose it was initially meant for, to easily convert leads and possibly for you to sell, to remarket and continuously give to them futuristic values, which should be the much reason for you to get their data in replacement for your most delightful ebook.

 

• Grab your visitor with fascinating and interesting centered headline: 

 

There are certainly many things that usually arrest the minds of people, both offline and online; more especially online whether, facebook, twitter, community forums - Quora, flashy ads and images on the interfaces of browsers. All these however add up to taking much of the attention power of many audiences. 

However, it’s your landing page we are trying to move forward here to help grab people’s mind and immediately leave out what they may doing presently so to give rapt attention to yours is the value of power marketing and effective ebook landing page. 

A well thought out headliner for your page should immediately address their problem on the spot they lay eyes on it [headline]. 

You just have 5-8 seconds to give out that buying impression as your headline for your landing page must hook any interested reader’s problem or gratification. A snappy headline is that that can get the job done but it also need to be clear, fascinating about the topic in matter - so immediately people are reaching your landing page they will be able to tell that your ebook is what they are just looking out for.

• Use eye-catching images relevant to your ebook/campaign:

Most successful landing pages created by the idea of an effective online marketer will do more conversions using your own image in action of what you are campaigning about. And visuals that communicate the process of reality that is related to your market, campaign and exemplary actions of what your ebook can do to them. Use images on your landing page and effectively with them to draw their complete focus to you. Such as image/picture of the ebook to let them see exactly what they need to download.

• Under list the key benefits of what they will be getting:

 

If you want your visitors to go ahead after seeing the attention grabbing images and headliner– List out to them the most essential benefits of what readers will get or will learn from your book or even boiling down to solve much of their related problems, as many readers would just want to know the why before they care much about what to do next. You can achieve that by using bullet points to convey why they should get downloading your ebook now! This is just an effective way to tying down their attention and getting them to do something immediately.

 

• Try to build credits and testimonials and social proof:

If people will actively download your ebook and with more marginal reference, then they will want to copy others too who they have seen on your landing page that did so and can return back the credit to you – of what your ebook actually did to them; more like ratings, exemplary, and social testimonials. This part most of the time is majorly the hardest part to achieve for a landing page, but it builds overtime and gradually with test and credibility – as reviews from other readers and testimonials are just really powerful, as the only caveat here is that – any social proofs needs to backed legitimately otherwise your reader or visitors would see it as scam or B.S.

   

• Keep lead forms as short and as simple as possible:

While you have already made your promises for your ebook to be downloaded and being at your backend where no one can reach yet, but as you want them to get it in exchange for their email or data. Then you need to go straight to the point where you just want them to take action as early as possible. Simply make it easy for your readers or visitors to download your ebook without stress. Only ask for the needful information as required that will get the work done.